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Sterling Silver Jewelry Exposed

Sterling silver jewelry is enjoying an unprecedented popularity with today's fashion conscious public. You know how beautiful sterling silver jewelry is and how brilliantly it shines. Now here is the rest of the story.

Silver has been used since ancient times, but has not survived as well as ancient gold because it tarnished and decomposes. There have been times, however, when silver was "in"; we are going through such a vogue today.

Silver is the most common of the precious metals. Fine silver is pure silver, which is used for jewelry because it is too soft. Sterling silver is 925 parts silver to 75 of copper, the alloy most often used. Silver weighs about half as much as gold, has greater flexibility, but is not as malleable, it has always been less expensive as well. A comparable piece of gold jewelry may cost four or five times that of a piece of sterling silver jewelry.

The current fashion trend toward black clothing has made silver jewelry more popular than ever. Silver likes to be worn; it stays cleaner & shinier through movement and friction. So sterling silver is a perfect accessory for today's fast paced lifestyles. Much like gold, sterling silver needs to be cleaned.

Care and Cleaning of your Sterling Silver Jewelry

1.) For daily cleaning it is recommended to use a simple jewelry polishing cloth that is impregnated with special jewelry cleaner. These are widely available and are very easy to use. Store your cloth in a plastic zip-lock bag, and keeping your jewelry drawer or armoire. It is a good idea to have one cleaning cloth for gold and one for silver.

2.) For a slightly more "in-depth" cleaning you may want to use a liquid jewelry cleaner.

3.) For cleaning badly tarnished silver, here's a neat little trick

a.) Cover the inside bottom of a heat-proof glass dish on bowl with a piece of aluminum foil, shiny side up.

b.) Place the tarnished silver in the bottom of the dish, contacting the aluminum foil.

c.) Add 1 heaping tablespoon of baking soda, and then slowly pour boiling water to cover the piece. The tarnish will gradually collect on the aluminum foil.

d.) Remove your silver, rinse thoroughly, and polish.

Here are Some Tips for Greater Enjoyment of your Sterling Silver Jewelry

1.) Are your silver chains all tied-up in knots? If so, here's a nifty little trick for straightening them out. Dust your chain with a little talcum powder and then try to unknot it. If the knot is stubborn, place a small drop of baby oil on a sheet of wax paper. Lay the knot in the oil and work it out with two pins; then clean the chain as instructed below.

2.) Always apply make-up, perfumes, oils or colognes before you put on your jewelry.

We hope you have enjoyed this special report. Please feel free to share it with your friends!

Traveling in the United States

You have lived in one state, one city all your life and now you want to see more of the United States. To begin a traveling adventure in the United States requires some research. You will need to go online or pay a visit to your local library to get books on traveling within the U.S… You will need to narrow your search down a little bit however because you will never be able to read all the books that are on traveling within the U.S…

Budget could be a deciding factor as to what type of books you will want to get. You may want to check out budget friendly books for family travel. In these types of books you will find the best travel location for a family on a budget. The best places to visit for children and adults. These types of books on traveling within the U.S. will show your places that include package deals. Deals that have entrance fees, hotels and meals all included in one bargain price. If you are traveling within the U.S. with a significant other you may want to check out books with other options.

Traveling within the U.S. with your significant other may make you check out books on bed and breakfasts. This way you can be romantic, relax and see some of the quiet country sides of the United States. These trips can be focused on your likes such as history, skiing, beaches or just romance. If you are traveling alone you might be looking for something totally different.

If you are traveling by yourself within the U.S. you might want to check out books that talk about interesting restaurants, beaches or places to meet other people. You may want to check out books that talk about traveling within the U.S. to secluded places where you can just disappear from the rest of the world for a few days.

No matter what you’re reasoning for traveling within the U.S. the internet is the first place you want to go to do research on your destination or to narrow down where your destination might be. You can also go to your local bookstore and if they don’t have what you are looking for they will be willing to order it in. If you are not sure at all where you want to go head to a local travel agent, they will be able to help you narrow down your choices. They will also lead you to some good books about traveling within the U.S. Good luck on your journey and have fun.

Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?